Contest Launch Email Sample: Tips and Examples to Boost Your Participation Rates

Hello, fellow marketers. Have you ever struggled with coming up with the perfect launch email for a contest? Do you find yourself staring at a blank document, trying to find the right words to capture your audience’s attention and drive them towards action? Well, fear no more. Today, I have a special treat for you – a contest launch email sample that will blow your mind!

But that’s not all. Not only will I share a sample email with you, but I’ll also walk you through the process of crafting a successful launch email using the AIDA model. You’ll be able to find examples, edit them as needed, and apply the tips I provide to create your own powerful contest launch email that converts.

So, if you’re ready to take your contest promotion to the next level and get the engagement and entries you deserve, let’s dive in!

The Ultimate Structure for a Winning Contest Launch Email

Dear readers,

Launching a contest can be a great way to engage your audience, generate leads, and boost brand awareness. But with so much competition out there, it’s important to create an email that stands out from the rest and gets people excited to participate. In this post, I’ll be sharing with you the ultimate structure for a winning contest launch email that will help you achieve your goals.

First and foremost, your email should have a clear and attention-grabbing subject line. It should be short, sweet, and to the point. It should also convey the benefits of participating in the contest and create a sense of urgency. For example, “Win a Free Trip to Hawaii – Enter Now!”.

Next, your email should start with a brief introduction. You should thank your subscribers for their support and interest in your brand. Then, you can highlight the main purpose and benefits of the contest. You can also share some interesting facts or statistics that will persuade them to participate, such as “Over 20,000 people have already entered our contest, don’t miss out!”.

After the introduction, you should provide the details of the contest, including what the prize is, how to enter, and the rules and regulations. It’s important to be clear and concise, but also to make sure that the information is easy to understand and follow. You can use bullet points or numbered lists to make it more visually appealing.

It’s also a good idea to include some social proof or testimonials from previous winners. This will help build trust and credibility with your audience and encourage them to participate. You can also include some images or videos that showcase the prize or the experience that the winner will have.

Finally, you should end the email with a strong call-to-action that encourages people to take action right away. You can use phrases like “Enter Now”, “Don’t Delay”, or “Limited Time Offer”. You can also provide a deadline or a sense of urgency, such as “Enter before Friday to qualify”.

In conclusion, a winning contest launch email should have a clear and attention-grabbing subject line, a brief introduction that highlights the main purpose and benefits, the details of the contest, social proof or testimonials, images or videos, and a strong call-to-action. By following this structure, you’ll be able to create an email that not only gets people excited about your contest but also drives conversions and achieves your goals.

Thank you for your time and attention.

Best regards,

[Your Name]

Contest Launch Email Samples

Win a Trip to Paris: Instagram Photo Contest

Dear Followers,

We are thrilled to announce the launch of our Instagram photo contest where you can win a trip to the city of love – Paris! All you have to do is post your most captivating photo of a European landmark and tag us along with the hashtag #EuroTripGiveaway. Don’t miss out on this amazing opportunity to explore the city of romance and capture the breathtaking moments. The contest ends on 30th August and the winner will be announced on 15th September.

Happy clicking and good luck!


The EuroTrip Team

Write Your Way to A Scholarship: Essay Contest

Dear High School Seniors,

We are excited to offer you the chance to earn a scholarship through our essay contest. We’re looking for passionate and articulate writers to join our scholarship competition. In a 500-word essay, write about ‘What Does Success Mean to You?’ and email it to us at The top three essays will receive scholarships worth $5000, $3000 and $2000 respectively.

The deadline for submission is 15th December. Start drafting your entries now!

All the best,

The College Success Team

Design Your Logo: Graphic Design Contest

Dear Designers,

Attention all graphic design wizards! We’re launching a logo design contest and we want your creativity to shine. The challenge is to design a logo for our new shoe company – SoleMates – that represents our brand and values. The winning logo will be featured on all our packaging, website and social media accounts. The prize for the winning designer is a reward of $500 and free shoe collection. Send your entries to before 20th September.

Best of luck!


The SoleMates Team

Gone in 60 Seconds: Music Video Challenge

Dear Musicians,

We’re setting up a music video challenge that requires creativity and ingenuity. Participants are required to shoot and edit a music video in 60 seconds or less. It can be any genre and your original piece. Video submissions should be sent to before 31st October. The winner will receive a cash prize of $2000 and the opportunity to have their video featured on our website.

Start planning and let the rhythm move you!

All the best,

Tunetropolis Team

Flex Your Writing Muscles: Flash Fiction Contest

Dear Writers,

If you’re up for a writing challenge, then our Flash Fiction contest is perfect for you. We want you to craft an original story using exactly 100 words. Your story will be judged on creativity, originality, structure, and style. The winning entry will receive a paperback book collection of their choice. Entries should be submitted to before 30th November.

Happy writing!


The BookNerd Team

Calling All Foodies: Recipe Contest

Dear Food Enthusiasts,

Do you have an amazing recipe you want to share? We’re hosting a recipe contest where you can showcase your culinary skills. Share with us your signature recipe and a photo of the dish to win a $500 grocery voucher and a feature in our recipe book. Submit your entries to before 15th October.

Good luck and happy cooking!


The Kitchen Diaries Team

Be Our Next Model: Fashion Model Contest

Dear Aspiring Models,

We’re searching for the new face and body of our upcoming fashion line. If you want to begin your modeling career or just try it out, then we invite you to participate in our fashion model contest. The winner will receive a contract with our agency, professional photo shoots and be featured in our collection. Submit your portfolio and headshot to before 30th September.

Bring the confidence and attitude to the runway!

Warm regards,

The Fashionista Team

Contest Launch Email: Tips for Success

Contests are a great way to engage your audience and create buzz around your brand. However, launching a contest can be tricky. Here are some tips for successfully launching your contest through email:

1. Start with a catchy subject line

Your subject line is the first thing people will see in their inbox, so make it attention-grabbing. Use action verbs and numbers to make it more enticing. For example, “Win a Trip to Hawaii: Enter Now!” is more appealing than “Contest Announcement.”

2. Highlight the prize

The prize is the main reason people will enter your contest. Make sure it’s clear in your email what the prize is and why it’s valuable. Use images or videos to showcase the prize and give people a visual representation of what they could win.

3. Clearly explain the entry process

Make it easy for people to enter your contest. Explain the steps they need to take and how to do it. If you have any specific rules or requirements, make sure to outline them clearly in the email.

4. Use urgency and scarcity to create a sense of urgency

Use words like “limited time” or “exclusive offer” to create a sense of urgency and encourage people to enter your contest now. Use a countdown timer or display the number of entries left to create a sense of scarcity and encourage people to act fast.

5. Make it easy to share

Encourage people to share your contest with their friends and family by including social media sharing buttons in your email. Make it easy for them to spread the word and increase your exposure.

6. Follow up with entrants

Once people have entered your contest, follow up with them to keep them engaged and excited. Send them updates on the contest progress, reminders to share with their friends, and any other relevant information.

With these tips, you can successfully launch your contest through email and engage your audience in a fun and exciting way.

FAQs for Contest Launch Email Sample

What is this contest all about?

The contest is designed to encourage people to participate by offering them a chance to win big.

Who can participate in the contest?

The contest is open to anyone who meets the eligibility criteria, i.e., age, country, etc.

What is the eligibility criteria for participation in the contest?

The eligibility criteria for the contest vary for different contests. However, the details have been provided in the terms and conditions section of the contest.

How can I enter the contest?

To enter the contest, participants need to follow the instructions mentioned in the contest launch email and complete the required actions.

Is there any fee to participate in the contest?

No, participation in the contest is absolutely free. Participants do not have to pay any fee or charges for it.

What is the prize for winning the contest?

The prize of the contest varies for different contests. The details of the prize, including its value and other terms and conditions, will be mentioned in the contest launch email.

When will the result of the contest be announced?

The result of the contest will be announced within a specific time frame mentioned in the contest launch email.

How will I be contacted if I win the contest?

The winner of the contest will be contacted through their email address that they provided while participating in the contest.

What if I have further queries regarding the contest?

If you have any further queries related to the contest, you can directly contact the organizers through the contact details mentioned in the contest launch email.

Thanks for joining us!
We hope our contest launch email sample gave you some great ideas for your own future campaigns. If you’re looking for more tips and tricks, stay tuned for future articles. We’re always here to help you take your marketing to the next level. Thanks for reading and visit us again soon!