5 Effective Sample Emails to Reconnect with Old Clients and Reignite Your Business Relationship

Are you struggling to reconnect with old clients who have gone radio silent on you? If so, you’re not alone. It’s a common challenge that many business owners and sales professionals face, but it’s not impossible to overcome.

In this article, we’ll provide you with a sample email to reconnect with old clients and offer guidance on how to customize it to your needs. Whether you’re looking to reignite dormant relationships or generate new business opportunities, this email template can help you achieve your goals.

But don’t just take our word for it – we want you to see it in action. So, we’ve filled this article with practical examples and actionable tips to help you make the most of your outreach efforts. You’ll learn how to craft an attention-grabbing subject line, write compelling copy that speaks to your ideal client, and how to close the loop on your relationship-building endeavors.

So, without further ado, let’s dive right into the sample email and learn how to make it work for you. Remember, don’t be afraid to customize it as needed to align with your unique brand and voice. Let’s get started!

The Perfect Structure for Reconnecting with Old Clients via Email

Reconnecting with old clients can be a daunting task. You may have lost touch with them, or they might have moved on to other businesses. However, the good news is that it’s easy to use email to reignite the relationship with your previous clients. All you need is an effective structure that captures their attention and piques their interest. Let’s dive into the perfect structure for reconnecting with old clients via email.

Subject Line

The subject line is the first thing your clients will see, and it’s your chance to make a good impression. Your subject line should be short, snappy, and personalized. Try to make it relevant to your client and their business. For example, “A Quick Update on Your Business’s SEO Progress” or “How We Can Help Your Business Grow.”

Opening Paragraph

The opening paragraph is the most critical part of your email. You need to make a good first impression, establish a connection, and get your client’s attention. Start by referencing the previous business you did together and mention something you remember about their company. Then, remind them of the project or service you provided and briefly explain how it helped their business. This will help them recall the good work you did for them and create a sense of continuity.

Body Paragraphs

In the body paragraphs, you can expand on the opening paragraph further. Provide a brief update on your business, spotlight some new services or products, and explain how these services can benefit your client’s business. Use confident and assertive language here, and keep your paragraphs short and easy to read.

Closing Paragraph

Your closing paragraph is the perfect opportunity to invite your client back and invite them to get in touch with you. You can also summarize some of the main points you highlighted in the body paragraphs and remind them of the benefits of doing business with you. End your email on a positive note by thanking them for their time and consideration.

Call-to-Action (CTA)

Your CTA can be a simple sentence that encourages your client to take action. It can be anything from “Reply to this email if you’re interested in learning more” to “Let’s schedule a meeting to discuss how we can help your business grow.” The point is to make it clear what you’re asking them to do, and make it easy for them to respond.

In conclusion, reconnecting with old clients can be a great way to grow your business. By following this structure, you can craft an effective email that captures your client’s attention and re-establishes that important business relationship. So, take some time to prepare your email, and put it into practice today!

Email Templates to Reconnect With Old Clients

Following Up on a Recent Industry Event

Hello [Client Name],

It was great running into you at the [Industry Event] last week. I hope you had an excellent time, too. I wanted to reach out and reconnect because I believe that staying in touch with business contacts can lead to significant opportunities.

I was intrigued by our conversation about [Industry Trend]. As a [Your Position/Title], I strongly believe that [Idea/Insight], which could significantly benefit your business. It would be fantastic to discuss this topic further and explore how we can collaborate to drive innovation in our field.

Please let me know if you would be open to a call next week to caught up and explore this idea. I look forward to hearing back from you and hope all is going well.

Best regards,

[Your Name]

Catching up on Old Times

Hello [Client Name],

It has been a long time since we’ve seen each other, and I hope this email finds you well. I was reminiscing about some of the exciting projects we worked on together in the past and thought it would be nice to reconnect and see how you’ve been.

Since we last spoke, my company has expanded in several new areas, including [Service/Products]. I think it could be advantageous for us to discuss how we might work together again to leverage these new opportunities, especially given the tremendous success we had with past collaborations.

If you have time in the coming weeks, I would love to connect and catch up on what your company is doing and see where there might be some synergies. Let me know if you are open to exploring this further, and I will get in touch to schedule a call.

Best regards,

[Your Name]

Offering a Discount on Your Services/Products

Hello [Client Name],

I hope this email finds you thriving in every sphere of life. As someone who has been in business for years, I know how challenging it can be to keep every plate spinning, including attracting more customers and satisfying existing ones. That’s why I wanted to reach out and offer a discount on our [Services/Products] to our most valued customers.

We have been busy with recent enhancements and have improved our [Quality/Services/Products]. As a loyal customer, we would like to offer you [$Value Discount] discount on your next purchase with us. I am confident that you will find the same benefits that thousands of our happy customers enjoy every day.

Please let me know if you are interested in availing of this offer, and I will provide you with the discount code.

Warm regards,

[Your Name]

Sharing a Success Story

Hello [Client Name],

I wanted to reach out and share an exciting success story with you. Since our collaboration on [Project], we have been working hard to build upon the platform and scale it to new heights. I am happy to report that our project helped us improve [Goal] by [Percentage/Number].

It was truly a pleasure working with your company, and I’m hopeful that we will have the opportunity to collaborate again in the future. I am confident that we can succeed again and produce the same outstanding results. If you’d like to discuss ideas further, please don’t hesitate to reach out so we can work on something even more exceptional.

Thank you for your continued support and the trust in our abilities.

Best regards,

[Your Name]

Announcing a New Service/Products or Project

Hello [Client Name],

I am reaching out to you because I wanted to introduce our new [Services/Products] that I am excited about. Our customers are already seeing excellent results, and I believe this could be a great opportunity for you to learn how we could help your company too.

I have heard about some of the great work you’ve done in the past and believe that you have the potential to benefit from our partnership. The [Services/Products], which can significantly impact your business and transform the way you manage things. I’ll follow up this email with a call next week to discuss this new product further.

Please let me know if this is something you would be interested in discussing more. I am thrilled to learn more about your company’s challenges and see how we can collaborate to address them.

Best regards,

[Your Name]

Apologizing for Any Previous Issues

Hello [Client Name],

I wanted to reach out and apologize for any issues you may have experienced in the past. I value our professional relationship, and I’m committed to working hard to ensure we don’t repeat any mistakes in the future.

Please let me know if you would like to discuss anything further or if there’s anything we can do to make it right. Your satisfaction is incredibly important to us, and we are continually working on improving our service and products.

Thank you for taking the time to read this note, and I hope we can continue our professional relationship on a positive note.


[Your Name]

Inviting to a Networking Event

Hello [Client Name],

I was excited to see your name pop up on my list of contacts because it reminded me of the fantastic conversations we used to have. I wanted to extend an invitation to an upcoming Networking Event that I think you would be interested in attending.

The event is focused on [Industry/Topic], and I believe you could benefit from networking with industry leaders and creating valuable connections. It will be a fantastic opportunity to meet like-minded professionals and hear about new, innovative ideas in our field.

Let me know if you would like to attend, and I will send over all the details and registration information. I look forward to catching up with you, and hope to see you at the event.

Best Regards,

[Your Name]

Tips for Crafting a Sample Email to Reconnect With Old Clients

Reconnecting with old clients can be the key to unlocking new business opportunities for your company. Reviving these relationships requires a well-crafted email that will capture their attention and remind them of your value. Here are some tips to keep in mind when crafting your next email to reconnect with old clients:

  • Start with a Personalized Greeting: Address the client by name and mention your previous relationship. This will help you establish a connection and make the email more relevant to their interests.
  • Show Genuine Interest: Show your clients that you are sincerely interested in how they are doing and what they have been up to since you last spoke. Ask them about their business and let them know that you have been keeping tabs on their success.
  • Remind Them of Your Value: In your email, remind your clients of the specific ways that you have helped them in the past. Highlight successful projects or campaigns that you worked on together. This will help to reinforce your value proposition and remind them of your expertise.
  • Provide an Update: Let your clients know what you have been up to since you last spoke. Share any relevant news or updates about your business that may be of interest to them. This will help to establish your credibility and keep the conversation flowing.
  • Suggest a Next Step: In your email, suggest a specific next step that will help you to stay in touch. Whether it is a phone call, a meeting, or a networking event, make sure that the next step is clear and actionable. This will help to move the conversation forward and establish a new relationship or revive an old one.
  • Closing with Gratitude: Before signing off, thank your clients for taking the time to read your email and consider your suggestion. Let them know that you appreciate their time and look forward to hearing from them soon.

By following these tips, you can craft an effective sample email to reconnect with old clients and unlock new business opportunities for your company.

FAQs related to sample email to reconnect with old clients

What is the purpose of this email?

The purpose of this email is to reconnect with former clients and explore the possibility of working together again.

Why should I send this email?

Sending this email can help you reach out to former clients, establish a connection, and potentially gain more business or referrals.

What should I say in my email?

Your email should be friendly, polite, and professional. Start by reminding the client of your past relationship, expressing your interest in reestablishing contact, and proposing a meeting or call to catch up.

When is the best time to send this email?

The best time to send this email is when you have resources available to follow up on the possible reconnection and during work hours on a weekday.

What if my old client doesn’t respond to my email?

If your old client doesn’t respond to your email, do not take it personally. They might be busy or not interested in reconnecting at this time. You can follow up with a friendly reminder after a few days or a week.

What if my old client responds, but they are not interested in working with me again?

If your old client responds, but they are not interested in working with you again, thank them for their time and consideration. You can still maintain the connection and keep them as a valuable contact.

How many follow-ups should I send?

You can follow up with your old client a few times if they haven’t responded. However, make sure to space them out properly so they do not come across as spam emails.

What are some tips for writing a compelling email?

Some tips for writing a compelling email include keeping it short and concise, using a friendly and professional tone, personalizing the message, addressing the client by name, and avoiding any sales pitches or requests.

How can I make sure my email stands out in their inbox?

You can make sure your email stands out in their inbox by including a catchy subject line, using a personalized greeting, and mentioning something specific that you remember about your past relationship or their company.

Say Hello to Your Old Clients Again!

Thank you for taking the time to read this article on reconnecting with old clients via email. It’s always nice to catch up with past customers and explore potential business opportunities. Remember to keep your email simple, personal, and friendly. Also, don’t forget to follow up with your clients after sending the email. They could be happy to hear from you again, or they may not have noticed the email. Keep in touch with them, and it can lead to fruitful relationships in the future. Thanks again for reading, and come visit us again for more tips and tricks. Have a fantastic day!